- This unit runs for ten weeks with four hours of learning per week.
- Typically this is broken down into two two hour blocks of learning per week.
- Each lesson is typically resourced with a lesson plan, powerpoint, additional reading material, videos and an online quiz or forums for you to participate in.
- Sometimes there will be a quiz that will help you review your learning and re-direct you to sources which may help you. The quizzes will also give you experience of the types of questions which will be examined in weeks 5 and 10.
- In weeks 5 and 10 there will be online examinations with a revision quiz in the proceeding chapter. More details can be found below.
- This unit is worth 2 credits towards the Certificate in Business and Hospitality; the minimum pass percentage is 70%. Further details can be found in the specification.
Unit General Information
The hospitality industry puts people at its very core. Those working in this industry will meet and serve a globally diverse mix of visiting customers, travelers, and tourists from various cultural backgrounds, each with different needs, values, and behaviors. Understanding and meeting these diverse needs will ensure that the welcome and service they receive will be outstanding.
This unit will help to develop learners’ awareness and understanding of visitors and customers from other cultures. Learners will explore examples of different cultures and the impact that stereotyping and making assumptions about different people can have on the way we interact.
Learners will also understand the importance of effective communication with people from different cultures, identifying barriers and focusing on the significance of a positive attitude and appropriate behavior.
Finally, learners will explore the skills and techniques required to ensure effective inter-cultural communication, investigating how verbal, non-verbal communication skills and listening techniques will help them deal with people from different cultural backgrounds.
Upon completing the unit, learners should understand cultural awareness and how this enables them to communicate better, to live, and to work in a multicultural community.
|Assessment type||Grade percentage toward final grade|
|Mid-term exam (week 5)||30%|
|Individual project (due on week 8)||30%|
|Final exam (week 10)||40%|
Detailed learning goals and objectives:
By the end of this course the student will be able to:
|Define an understanding of various cultures around the world, including cultural diversity within nations.|
|Create a guide for fitting multiple countries’ customs and value systems into a world culture outline.|
|Apply tolerance to other cultures’ values, customs, and lifestyles, while maintaining your own cultural integrity.|
|Analyze the meaning of rituals and customs from different cultures around the world.|
|Identify and understand the difference between religion and spirituality and their importance within a cultural framework.|
|Examine cross-cultural issues and behaviors through exercises, activities, discussions, and assignments.|
|Explain the complexities of the modern world and think critically about culture and globalization through the use of cross-cultural paradoxes.|
|Differentiate your own identity in the globalization of the world.|
|Create an understanding, consideration, and sensitivity to the different cultures in which you may work and travel.|